Welcome to the Department of Mental Health & Substance Abuse Services (DMHSAS)

Join our Team at DMHSAS —helping people recover from mental illness and addiction, reuniting families, and improving communities.

Full time employees receive:

State Retirement with generous company match
11 Paid Holidays Each Year
15 Days of Annual Leave and 15 Days of Sick Leave the First Year
Subsidized Insurance Benefits – We help you pay for your benefits!

To learn more about the competitive and generous benefits provided to all full time employees click here.

To learn more about the vital services we provide to Oklahomans of all ages, please visit https://oklahoma.gov/odmhsas.html.

The Oklahoma Department of Mental Health and Substance Abuse Services (ODMHSAS) is the State’s statutory authority responsible for prevention, treatment and recovery from mental illness, substance abuse and addictive disorders. In addition, ODMHSAS provides prevention services at the state and local levels, in partnership with area health providers, schools, law enforcement, veteran’s groups and other community stakeholders.  ODMHSAS manages the state’s behavioral health Medicaid services, and has rule-making responsibility for specific statutory certification processes (certifying approximately 3,300 treatment providers, organizations and individuals, throughout the state).

First Preference / Pre-Announcement: DMHSAS facilities must notify the above listed HR department by the opening date and time listed above if they have employees with a first preference request to return to work on a limited duty release.

Upon a conditional offer of employment, applicants for safety sensitive positions shall be required to submit to urinalysis to test for drugs. Appointment to a safety sensitive position shall be contingent upon a negative drug test result.

This Agency Requires Coverage 24 Hours, 7 Days Per Week. Work Hours and Location May Vary Depending on Business Necessity. Employees May Be Required to Work Weekends and Overtime.

Reasonable accommodation to individuals with disabilities may be provided upon request.

Digital Content Strategist

Oklahoma City, OK

Full Time

Experienced

Digital Content Strategist

Overview: The Digital Content Strategist leads ODMHSAS digital storytelling and supports internal communications and agency-wide content strategy. This role manages ODMHSAS social media, writes and publishes agency marketing newsletters, and develops content that strengthens trust, improves employee engagement and supports public understanding of mental health, substance use and recovery services. The strategist works closely with graphics, media relations, and program teams to ensure all communications are clear, accurate, and aligned with agency mission and brand standards.

1. Storytelling, Brand Alignment & Content Development

Translates complex behavioral health topics into accessible, human-centered stories.
Produces digital assets, graphics, social copy, email content and campaign materials (Mental Health and Suicide Prevention Months, Tough as a Mother, 988, etc.).
Works with agency’s design team to create compelling graphics for storytelling.
Partners with programs across the agency and state surfacing stories, gathering visuals and creating content that reflects real impact.

2. Digital + Social Media Strategy & Execution

Develops and executes digital content strategies for multiple, diverse audiences.
Develops and manages social media editorial calendar.
Writes, designs and publishes content aligned with brand voice.
Manages Facebook ads and paid social campaigns.
Manages, improves and maintains brand consistency across all digital channels.
Proofs design team’s work.
Designs and publishes agency newsletters and marketing emails.
Monitors analytics and KPIs, using insights to improve content performance.
Flags issues and crisis-sensitive moments.
Prepares reports and recommends strategy adjustments based on performance.
Tracks requests, approvals, deadlines and workflows to ensure smooth, timely delivery.
Supports basic website edits and publication.

3. Internal Communications

Writes and publishes internal emails, newsletters, supervisor updates and urgent communications (weather alerts, policy updates, IT rollouts, employee surveys, etc.).
Owns content development and layout for the agency-wide biweekly newsletter.
Ensures internal communication is timely, clear and actionable.

4. Leadership & Collaboration

Provides guidance to colleagues on tone, brand voice and content best practices.
Supports cross-agency collaboration with clear communication, proactive problem-solving and creative solutions.
Works calmly and effectively under deadlines and in fast-changing environments.

Job Type:

Job Type: Full-time, one vacancy
Application Period: 12/23/2025-01/06/2026
Salary: $58,750 - $70,000 based on qualifications.
FLSA Status: Exempt
Primary Working Hours are M-F; 8-5
In office, onsite required

Preferred Qualifications:

3-7 years of practical experience;
Experience in healthcare;
College degree in mass communications, marketing, business, social media or related fields.
Experience with social listening tools (Meltwater, Sprout, Brandwatch).
Video-first content creation (short-form is now essential).
Familiarity with SEO and email for integrated storytelling.

Minimum Qualifications:

Level II:

Bachelor's degree and two (2) years of professional experience;
Or an equivalent combination of education and experience, substituting one year of professional level experience for each year of the required education.

Level III:

Bachelor's degree and three (3) years of professional experience;
Or an equivalent combination of education and experience, substituting one year of professional level experience for each year of the required education.

Level IV:

Bachelor's degree and four (4) years of professional experience;
Or an equivalent combination of education and experience, substituting one year of professional experience for each year of the required education.

Benefits:

Generous state-paid benefit allowance for insurance premiums.
Comprehensive health insurance options with no exclusions for pre-existing conditions.
Flexible spending accounts for healthcare and dependent care.
Paid holidays, vacation, and sick leave.
Retirement savings with employer matching.
Longevity bonuses
CEU training opportunities.

Mission: Dedicated to Excellence in Behavioral Health Services.
Vision: Oklahoma sets the standard for behavioral health systems that provide transformative, agile, and quality care.
ICARE Values: Integrity, Compassion, Accountability, Respect, and Excellence
Reasonable accommodations for individuals with disabilities are available upon request.

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